The Association of Web Analysts and SNS Managers Training Course announces the “SNS Buzzword Rankings” for January through March 2024!
What is SNS Buzzword Ranking?
The ranking is based on a survey of qualified SNS managers of words that are popular on social networking sites such as X, Instagram, TikTok, and YouTube.
Starting in March 2022, the latest buzzword ranking is announced quarterly and the “Annual Grand Prize” is announced at the end of the year, respectively.
No. 10 LOOK AT ME
LOOK AT ME” was released in October 2017 by the South Korean girl group TWICE, and began to attract attention again around the end of 2023 when it was used in a dance video on TikTok. In response, TWICE released a dance video on TikTok on February 23, 2024, and the number of video submissions using this audio also spread, reaching 261,000.
The original artist responded to the general user trend, which led to a further increase in popularity, and the trend was rekindled globally, with versions posted in Japanese, English, and Korean.
9th SLIM (JAXA)
On January 20, 2024, the unmanned spacecraft SLIM (Smart Lander for Investigating the Moon) launched by JAXA (Japan Aerospace Exploration Agency) successfully landed on the moon for the first time in Japan. Takara Tomy, Sony Group, and SHARP, which jointly developed the spacecraft, posted messages of support on social networking services, which generated a huge response.
The involvement of a familiar company in cutting-edge space development and the fact that SLIM, which runs on solar cells, is dormant depending on lunar conditions, became a topic of conversation on social networking sites.
SLIM’s social networking accounts disseminate professional stories in an easy-to-understand manner for general users, attracting the interest of a wide range of people.
No. 8 Cat Day / Cat Meme
February 22 is “Cat Day” and social networking sites have been abuzz with excitement every year. 2024 saw a large number of cat images and videos posted, mainly on X. Not only influencers and corporate accounts, but also general users came together to post and spread cat-related content and stories (cat memes). Not only influencers and corporate accounts, but also general users posted and spread cat-related content and stories using cat collage images (cat memes).
7th Claude
On March 4, 2024, Anthropic (Anthropic) released Claude 3, an AI assistant. The number of users surged.
The first generation of Claude was released in 2021, followed by the second generation, Claude 1.3, in early 2022, and Claude 2 in July 2023. Claude 3 made it possible to combine text and images, etc., and compared to ChatGPT, which is already in widespread use, there was a lot of activity on social networking sites to compare which was The social networking sites were crowded with posts comparing and expressing opinions on which is superior to the already popular ChatGPT and others.
6th Pal World
Released on January 19, 2024 by the Japanese company Pocket Pair, the game is a virtual world with monsters called “pals,” and players use them in various ways to explore and complete quests for survival. They can also talk with characters and interact with other players in real time.
Immediately after its launch, the number of players exploded, and on January 31, it surpassed 2 million concurrent users, the second largest number in the history of Steam, the world’s largest PC game platform, which also has an Xbox version. Within a month of its launch, the total number of players exceeded 25 million, and the game became a hot topic on X and YouTube.
5th Chelsea
On March 2, 2024, a photo of a pile of products and a sign saying “CHELSEA, a long seller for 53 years, will be discontinued in March” was posted and spread. Since there was no official announcement, SNS users were in an uproar. When it was confirmed by TV stations and other media that the product would be discontinued at the end of March, many regretful posts were seen with hashtags such as “#Chelsea” and “#The Last Chelsea”.
According to media reports, sales of the series had been declining year after year due to changing consumer tastes and preferences. On the other hand, some “resellers” appeared who obtained Chelsea, which is usually priced at 200 yen, for over 1,000 yen, causing controversy on social networking sites.
4th, it’s not even close to inappropriate.
The January 2024 TBS drama “Inappropriate Enough” was a hot topic of discussion. The story, in which actor Sadawo Abe plays a no-good Showa-era father who travels back in time to 2024 and ponders modern society bound by “compliance,” has become a topic of conversation.
During the airing of the film, many of the characters’ statements were quoted on social networking sites and frequently ranked among the trending words on X. There were also posts using the phrase “it’s not even close to inappropriate” as a story.
No. 3 Impressive Zombie
Refers to accounts that repeatedly post unsolicited messages on social networking sites, especially X, in order to gain impressions (number of views) of their posts. This program started in August 2023 with the launch of X’s advertising revenue program, whereby advertising revenue is returned based on the number of impressions, which led to a rapid increase in the number of accounts that immediately responded to popular posts with meaningless replies or posted irrelevant images and videos with a list of trending words.
The term “in-place zombies” was coined around December of last year to describe the zombies who flocked to popular posts and seemed to have no desire to interact with others.
In January 2024, the Noto Peninsula earthquake spread posts of false information calling for rescue. Also in March, fake news about the death of King Charles in the UK was spread.
The soundness and reliability of X have been severely damaged and the number of users is accelerating. While strengthening countermeasures are required, the need for fact-checking education is increasing.
No.2 Mr. Otani Marriage
On February 29, 2024, Shohei Otani of the Major League Dodgers reported his marriage to a common woman on his Instagram. On the other hand, many posts lamenting “Otani loss” were also seen, indicating his popularity.
1st Bling-Bang-Bang-Born
Released in January 2024, this song by Creepy Nuts is the opening theme song for the second season of the anime “Mashle – MASHLE. The unique lyrics and melody of the song became a topic of conversation, and the number of music video views on YouTube skyrocketed. It ranked high on various music charts.
The song became a hot topic even in non-Japanese-speaking countries, and many cover videos and reaction videos were posted. It is unusual for a song with only Japanese lyrics to become popular on a global scale, and it has brought a new wind to the music scene.
Ranking Characteristics for Jan-Mar 2024
Even amidst the sad news of the earthquake and the passing of celebrities, social networking services played a role in connecting people’s hearts with cheerful topics. It was impressive to see music, dramas, and games that transcended generational and national boundaries and resonated with people of all ages.
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